Lydia McGrath
Creating Authentic UGC Content for Brands & Businesses
About Me
Hey! I’m Lydia McGrath (nee George), I make UGC for brands who want to stand out on social. I pride myself on creating content filled with fun and personality. In a previous life, I worked on ITV’s This Morning before leaving to build two social media communities in different niches.
I’m passionate about producing content that feels relatable, aspirational, and entertaining. If you need help creating video content to engage your community, let’s chat!
Previous Partnerships
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My Passions
As a UGC and Content Creator, I love to create thumb-stopping videos filled with fun and personality. Here’s a brief introduction to what inspires me...
📚 Books 📖
I grew up as a Harry Potter-obsessed child and, my love for fantasy & fiction books is stronger than ever. Reading feeds my imagination and enriches my storytelling abilities. I love to create content which helps others discover a new world through a good book.
🍹 Food & Drink 🍕
From trying out new recipes at home to savouring exotic dishes at restaurants, I find joy in every bite and sip. Food and drink are not just sustenance they’re also experiences that tell stories of culture, tradition, and innovation
💃 Experiences 🧳
Life is a collection of moments, and I strive to make each one memorable. Whether it's traveling to new destinations, attending live events, engaging in outdoor adventures, or simply enjoying a quiet moment in nature, I am passionate about capturing and sharing these experiences. Each adventure adds a new dimension to my content.
🦸🏻♂️ Fandoms & Magic ✨
I'm a proud member of several fandoms, and enjoy the ways in which they inspire my lifestyle. Whether it's visiting magical locations across the UK, or channelling my favourite characters in my wardrobe or even attending conventions - being part of these vibrant communities brings a unique energy to my life.
My Channels
Becoming a Nerd
A fandom & book themed community that I've developed to 51,000 followers with 560,000 TikTok likes
Wedding Content Creator UK
One of the UK's first Wedding Content Creators with over 25,000 followers and reaching in 20M accounts in 18 months
UGC with Lyds
UGC portfolio showcasing content for Graduate Hotels (Hilton), Warwick Castle, Imagine Theatre and more.
Other Content Examples
